As a beauty buff, one can never resist buying make-up whenever we step out. Taking yourself through different make-up brands and their products in the store and swatching shades of products like lipstick and colors from eyeshadow palette was our favorite thing to do. And then pandemic happened and completely changed the consumer buying pattern. From spending hours in the store to check each product carefully and now avoid going out and getting used to shop online; pandemic has changed a lot! The process of buying products offline at a cosmetic store can be intimidating and time taking but now everything is going digital. People these days prefer relaxing comfortably in their pj’s and scroll through shopping website.
You can easily order grocery or clothes from shopping websites online, however when it comes to buying make-up, you need to keep few things in mind. Dear make-up lovers if you are not sure of where to begin from; don’t worry! Through this blog, we will take you through the process of buying make-up products online from the comfort of your mobile screen. Here’s your handy guide to get hands on the best make-up products.
Your Complete Guide to Buying Make-up Online
Start with Color and Texture of Your Skin
Relaxing comfortably on the bed and doing window shopping online appease all of us. But the only challenge with online make-up shopping is that you can’t check the color and texture of the products in person. The pro-tip to buy make-up for all consumer segments is to know the skin complexion because the world of make-up is full of colors and not every shade will enhance all the skin tones. While buying products like foundation, lip colors or concealer, do a quick research online on the colors that will look flattering on you and invest in those accordingly.
Always Check the Reviews on the Website
The world of online shopping has become really user friendly and with each day they are providing more prominent features to make shopping easier. Similarly, consumers always have an option to share their feedback and reviews on the products online after buying. E-commerce indeed saves a lot of time on shopping but before adding any make-up product to the cart, have patience and check the feedback of other people. The review box always pops on the screen while scrolling and persuades you to buy the product. Seeking out online reviews makes the buying decision easier. The packaging of any product may fascinate you but if the reviews related to the product experience is not right then you will not buy it. Moreover if you have more than one options for the same product, check the ratings of the product before buying.
Know the Key Ingredients of the Make-up Product
Every skin is different from each other and not every product or ingredient will suit the way it suits the person next to you. The same ideology implies in make-up and understanding the components of any make-up product is mandatory before buying. The skin differs on the ground of color, complexion, oily, dry or combination of both therefore before ordering anything be sure to read the packaging to confirm if it does not contain any ingredient which might not suit you. All the details are clearly uploaded along with the picture of the product. Most importantly, always prefer a make-up brand that offers vegan and cruelty free products just like SERY. Our wide array of make-up products suit all skin types, are not tested on animals and chemical free.
Prefer Brand’s Color Matching Tool
Every beauty junkie loves experimenting with make-up and plays with different colors. To make the user understand the color family easily, brands often provide with shade matching tool online so that it can help you more to find which color will suit your face. With the beauty industry expanding their venture and more brands showing up in the market, you might find your favorite make-up concealer on multiple platforms. When you know what you want, don’t rush in hurry. Find what shades do the brand offers and see if the skin tone is dark, neutral or warm and always pick a shade lighter than your skin tone.
Make-up products are like investment and just to avoid buying anything that’s not meant for you, keep this guide handy while shopping online.